Last week we focused on the more feminine elements of the spring 2010 trends – the predominantly pale hues of the season and the “underwear-as-outerwear” look. This week we would like to focus on the more masculine trends of spring 2010.

Utility Look


Traditional “work-wear” and military inspired pieces had a strong presence at the spring 2010 shows. Virtually every type of garment showed up in a denim version - dresses, skirts, shirts, shorts and jackets – in addition to the ever-present jeans. Military inspired buttons, epaulets, badges and seams were prolific and the “working man’s” cargo pants, khaki and plaid abound. Ralph Lauren, Balmain, Chloe, L.A.M.B. and D&G all took this trend to the next level.

Bold Shoulders

Shoulders were enhanced in as many ways as designers could dream up. Garments stomped down the runways with just one shoulder, with epaulets, with beaded and bedazzled shoulders and with padded and structured shoulders. The look is bold, but somehow, still incredibly wearable. Maison Martin Margiela, Alexander Wang, Balmain, Lanvin and Givenchy “shouldered” the trend with ease.

Enjoy shopping for your masculine side and catch us on the flip side for our final Spring Trends Report installment.

Strong Shoulders Look

~Marisa, Director of Styling, Second Time Around